In the ever-evolving world of fashion, Gucci has always been a trailblazer, setting trends and pushing boundaries with its bold and innovative designs. The year 2018 marked a significant milestone for the iconic luxury brand as it welcomed a diverse array of faces to represent its latest campaigns and collections. From Hollywood legends to pop icons, Gucci's casting choices reflected a commitment to inclusivity and creativity that resonated with audiences around the world.
One of the most talked-about moments in Gucci's 2018 lineup was the announcement of the brand's collaboration with acclaimed filmmaker Jacques Audiard. Known for his provocative and visually stunning films, Audiard brought his unique perspective to the world of fashion with the introduction of Emilia Pérez as the face of Gucci's latest campaign. Nominated for an Oscar in 2025, Pérez's casting was a bold and unconventional choice that sparked both praise and controversy within the industry.
But Gucci's commitment to diversity didn't stop there. The brand also enlisted the talents of pop sensation Harry Styles for its tailoring campaign, showcasing the singer's effortless style and charisma in a series of striking images. Styles' collaboration with Gucci was a match made in fashion heaven, with the artist's distinctive personality and fashion-forward sensibilities perfectly complementing the brand's avant-garde aesthetic.
In a surprising twist, Gucci also introduced a literal chicken as one of its new faces, challenging traditional notions of beauty and glamour in the fashion world. The unexpected choice of a feathered friend as a brand ambassador was a bold statement of Gucci's commitment to pushing boundaries and redefining the norms of the industry.
But Gucci wasn't just looking to the future with its casting choices. The brand also honored Hollywood legend Tippi Hedren, who at 88 years old became the face of a Gucci campaign, proving that age is no barrier to style and sophistication. Hedren's timeless elegance and grace served as a reminder that beauty knows no bounds, and that true style transcends age.
In another bold move, Gucci tapped the talents of musicians Lana Del Rey and Jared Leto to front its Cruise 2018 campaign, bringing a sense of rock 'n' roll edge and glamour to the brand's aesthetic. The duo's chemistry and charisma shone through in the campaign, capturing the spirit of Gucci's eclectic and vibrant designs.
Gucci's commitment to diversity and creativity was further highlighted in its Fall 2018 Ready collection, which featured a diverse cast of models and celebrities showcasing the brand's latest offerings in a visually stunning and inclusive runway show. The collection drew inspiration from a mix of cultures and influences, resulting in a dynamic and eclectic range of designs that celebrated individuality and self-expression.
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